Owning a business is the dream of many people, but too often it remains just a dream. There can be lots of reasons for that. One of the biggest, though, is fear that there aren’t real opportunities in the field.
However, the concrete industry, particular stamped concrete, offers a ton of promise for anyone who is willing to put in the effort to make their business thrive. Let’s have a look at the potential in the industry and how you can achieve success as a franchisee of Patterned Concrete.
The Trades – an Undervalued Job Field
The past few years have seen a lot of talk about the exorbitant price of attending college, particularly in the United States. Over the past forty or fifty years, the general stream of thought was that you had to have a university degree if you want to make something of yourself and have a decent income.
But it turns out that’s not true. There are a lot of jobs that require trade school or can even be learned with an apprenticeship. These jobs are in high demand, too – because so many people ran after college degrees in fields that are oversaturated, leaving a lot of job openings for tradespeople.
It’s also a misconception that tradespeople earn far less than college graduates. While many graduates struggle to find jobs in their field, some trades offer 6-figure salaries with only a few years of experience – and without the burden of student loans. A contractor or constructor manager makes around US $87,000 a year, but of course, it depends on the exact type of work, location and the time and effort you want to put into it.
We did mention student loans, so we just want to be clear that they are usually available for trade schools in the US. But the cost and the time required is much less than in college, so it’s not going to hold you back the way it does many college graduates!
Why Concrete Makes a Good Choice
The concrete industry is going strong and presents lots of opportunities for the growth of existing businesses and development of new businesses. The need for infrastructure projects makes it practically recession-proof. And the demand in both the residential and commercial sectors will give you a wide array of projects to bid on.
Stamped concrete in particular continues to grow in popularity. The beauty of the product, its price point, and its durability make it an attractive option for homeowners and business owners who don’t want to settle for less attractive surfaces.
There is also a huge diversity of types of work you can get involved in. You’re free to still do standard concrete work, but you’ll find that concentrating on stamped concrete can be the bulk of your contracts if you let them. You can add to that other types of work like polished concrete and exposed pebble wash systems. Another job we do a lot is the installation of heated driveway systems. There might not be much need for that in the south, but in colder climates, it’s in high demand!
What You Need to Start Your Concrete Business
There are basically two things you need to know how to do to start work as a concrete contractor: how to work with concrete and how to run a business. The first may be obvious but the second is often overlooked. It’s essential to pay attention to both sides of the coin if you really want to succeed.
With an apprenticeship and a couple years working in the field, you’ll have the skills you need to accomplish most jobs. Still, it’s important to continue learning. Trade shows and conferences are great opportunities. And of course, sharing ideas with colleagues in the industry is a huge help, as well!
When you start thinking about going out on your own and starting a business, it’s a good idea to find a mentor who can start teaching you the basics of running it. Another way to learn is by taking courses, perhaps at a local trade school or community college.
It’s important not to neglect that side of the job. Even the most skilled tradesperson won’t survive working for themselves unless they pick up the necessary administrative knowledge. You’ll need it to help you market yourself and to stay on the right side of the law when hiring employees, paying taxes, getting permits, and more.
Besides knowledge in these two areas, you also need a business plan – and money to get yourself started. A business plan is a way to put your own thoughts on paper regarding what your intentions are. It allows you to recognize your strengths and weaknesses, goals and possibilities, and understand your market and the competition.
With your plan in hand, you’ll have a much better idea of how much money you need. To make a go of it. It’s possible that you have the money stuffed away already, but many people will have to seek a loan to get started. And it’s almost certain that the bank is going to ask to see your business plan so they, too, can see what your potential is.
The Value of Being Back by a Brand
A franchise is a great way to own your own business while getting a leg up on the competition. You’re backed by a recognized brand name and a larger enterprise that supports you.
If you’re already started in stamped concrete and want to grow or if you’re just started out,You’re still an owner, owning a Patterned Concrete franchise is a great business decision. You’ll have a great network to depend on and fantastic brand recognition. A franchise in the concrete industry provides the best of both worlds – working for yourself but also being part of something bigger.
We can help you get started and recognized as a legitimate player in the field. You’ll also have access to our custom stamps and other tools so that you’re not left on your own or stuck with the generic products available. Finally, we support you with our national market programs.
Are you ready to take that next step, work for yourself and make your dream of business ownership come through? Work with us at Patterned Concrete to strengthen your possibilities!